Ultimate Fitness Lab
A new private coaching gym in Johor Bahru that doubled its budget, watched revenue drop — then learned why.
Where they were when they came to us
Ultimate Fitness Lab is a private coaching gym in Johor Bahru with packages around RM4,000 and above. As a new gym, they understood the value of doing things properly from day one and wanted the system built right from the start.
In April they spent RM1,700 on ads and generated RM17K in revenue — a 10× return. So they did the natural thing and doubled the budget to RM3,400 in May… and generated only RM15K. More money in, less money out. They were scaling their inefficiencies, and they didn’t know what had gone wrong.
Creative built for every awareness level — introduce, nurture, capture.
What the diagnosis found
Before touching the ad budget, we implemented full-funnel tracking to see exactly where the leak was — from click to revenue, and which audience segment actually performed.
The data explained May: in April the ads had captured the highest-intent people in the market, who closed easily. By May that pool was spent, and the leads coming in were colder — people who needed nurturing before they’d buy. But the creative angles and videos did zero nurturing, and the whole funnel was optimised for the most-aware audiences only.
A funnel that builds demand while it captures it
We rebuilt their funnel so it builds demand at the same time as it captures it — showing audiences at every awareness level the right angle and the right creative.
New audiences get introduced to the gym, less-aware audiences get nurtured and educated, and high-aware audiences get captured. Instead of only converting the demand that already existed, the funnel now creates the next month’s buyers while closing this month’s.
Video creatives that nurture colder audiences before asking for the booking.
The 10× return came back — at three times the spend
By July we scaled their ad spend to RM5K — and generated close to RM50K in revenue. The 10× return was back, but now at three times the original spend, and built on a funnel designed to keep feeding itself.
Why it matters
We’re not an agency that executes the same deliverables over and over. We implement systems that identify problems, and bring CMO-level judgment on how to solve them.
Every month we work towards improvement, not just maintaining results — because doing the same things every month drives the same results. A system that constantly identifies and solves problems is how growth actually happens.
Want to know what we’d find in your funnel?
For brands doing RM100K – RM10M+ monthly revenue